Nick Parker

Course director

Nick is a former creative director at language consultancy The Writer, working with clients including BT, RBS, PwC, BBC and Spotify at all levels — from CEOs and leadership teams to Heads of Brand, HR and Legal, to people in direct day-to-day contact with customers.

Among many other things, Nick has written speeches for CEOs, trained government ministers, and helped develop the world’s largest tone-of-voice programme.

Nick believes that thinking about story is one of the most powerful processes businesses go through: “Every time I work with clients on their story, the process uncovers unexpected and exciting things. You’re never really just ‘telling the story’. You’re almost always breathing life into your strategy, sharpening up your brand, working out what your propositions should be… and a thousand other things.”

Nick is also a published short story writer and his collection, The Exploding Boy and other tiny tales has a cult following.

First ever writing job

Cartoonist for Viz

Motivational skills

Has got 1,000-seater theatres writing poetry

Open letter

Read his open letter to Apple


One of the best ways to make sure people can remember and use the things they’ve learned is to not rush the learning process.


Nick is consistently voted one of our best speakers — he’s funny, insightful and energetic.

Nick’s books