Write Better At Work

The course

Sharpen your writing skills and get your point across.

Writing is an important part of your job, but how do you do it well?

This four week professional development training, brought to you by experts in writing for business, will give you the tools to communicate clearly and persuasively, and the confidence to make people listen.

You’ll study in a small group with an expert tutor who will arm you with a practical toolkit of tips and tricks to give your writing impact, energy and, above all, clarity.

As this counts as CPD training, you may be able to get funding from your employer. You can book a place on the course as an individual, or block-book a class for your team.

Piers Alder

Meet your course director

Piers Alder

Piers is a copywriter who has worked with some of the biggest brands in the UK and some of the smallest. He also trains other people to write more memorably, drawing on his own daily struggle to put the best words in the best order.

How it works

We give you the theory in the form of videos, podcasts, written lectures and reading extracts. In the case of our live workshops, this includes a live online seminar.

You put it into practice by completing the writing assignments.

You share your work with the small group of fellow writers and the teaching team.

Your tutor and fellow learners read your work and give professional-style feedback on your submission. Giving feedback notes helps to build your skills as an editor - a critical part of the writing process.

You reflect on the exercises with the group and share what you’ve learned.

You use what you learned from the feedback and discussions to review your work and improve it.

Things to know

Write Better at Work is for anyone who needs to write for work – emails, presentations, product descriptions, online content, blog or social posts.

It is designed both for those new to the workplace and anyone who wants to give their writing a boost. Whatever your level of skill, you’ll gain fresh perspectives on how you write and discover new ways to write better.

The training is suitable if you:

  • Write regularly at work, whether internally or to customers
  • Would like to improve your writing skills
  • Want to be more influential and effective in the workplace
  • Would like to learn a set of techniques and frameworks to apply in your day to day role
  • Need templates for emails, presentations and blog posts
  • Work remotely and would like to communicate more effectively with a scattered team
  • Are looking to grow your creative skills
  • Enjoy the discipline of deadlines and peer feedback
  • Want to join a friendly and supportive small group of learners
  • Can dedicate 2 hours per week to the learning (at a time to suit you).

This professional development training allows you to:

  • Learn how to write clearly, confidently and effectively
  • Dismantle the habits that make your writing hard to read
  • Untangle complicated sentences and paragraphs
  • Learn a set of simple new techniques for clear, persuasive communication
  • Benefit from templates for effective emails, presentations, product descriptions and online content
  • Feel confident in ‘what to say’ when you start writing
  • Refresh your knowledge of the ‘rules’ of business communication
  • Build confidence in the quality of your writing
  • Nurture your creativity
  • Develop transferable professional skills (discipline, attention to detail, ability to work to deadlines)
  • Increase professionalism in working with others and in networking
  • Feel more confident in giving feedback to peers and receiving critical notes
  • Build greater independence, autonomy and critical judgment as you self-direct, self-manage and realise a final project to the course brief.

Session 1: Clear Language – The first session focuses on stripping back your writing. You’ll learn how to unclog and how to cut out the clutter, and how to construct clear, strong sentences and paragraphs.

Session 2: Effortless Structuring – Find the key to writing that is easy to read and learn how to construct a clear argument or story.

Session 3: It’s About People – Learn to take your reader’s perspective, why benefits are different from features, and the single most important word in your writing.

Session 4: Guide to Key Writing Types – A quick practical guide to four key types of writing at work, with templates: email, presentation, blog post, short product description/social post.

At the end of the training you will submit two from the following, for individual written feedback from your tutor:

  1. An email to a team member, customer or manager.
  2. A short presentation.
  3. A very short piece of writing eg product description or social post.
  4. A short blog post.

Join our alumni
After your course, you can join our online alumni where you’ll meet our growing network of past students. The alumni is a friendly group of writers who support each other as they continue to explore and develop their writing.

Within our online alumni area you can:

  • Rejoin your classmates on a private forum and access an archived version of your course materials and forum posts
  • Meet alumni from other courses and groups and share your work for feedback on our alumni critiquing forum
  • Join in on discussions about reading, writing, editing and ideas on our general discussion forum. This is also where we share news and useful info
  • Retain access to our resources area, which has interesting and informative links
  • Chat with other people online using the alumni area live chatroom. We also host live chats with guests here

Taking things further
If you’d like to continue on to another Professional Writing Academy course, we’ll give you a discount. Please get in touch for more details.

The team

Meet your course team

Piers Alder

Piers Alder

Business Communicator

Piers is a copywriter who has worked with some of the biggest brands in the UK and some of the smallest. He also trains other people to write more memorably, drawing on his own daily struggle to put the best words in the best order.

More about Piers Alder

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