What story structure and project management have in common (no, really)
Nick Parker explains why businesses need to know how stories work.
Businesses — so you think you understand story?
Story for Business tutor Nick Parker shares his experience with story.
Four ways storytelling helps you and your business
Kris Evans explains how storytelling can improve your business inside and out.
Write Advice: what brands can learn from Hollywood
Business storyteller Park Howell explains what the world of business can learn from Hollywood.
Write Advice: how stories help you connect with your customers
Business storyteller Park Howell talks about using stories in B2B marketing.
If you have to write for your job, get some training
Piers Alder explains why learning how to write persuasively can boost the impact of your business.