Business writing

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Writing to a US style guide? Don’t make these 4 common mistakes

With the help of Lucy Cripps’ book Actually, the Comma Goes Here, Mo Harber-Lamond explores how to use a style guide and 4 common mistakes people make.

How can stories solve business problems?

John Yorke explains how stories can solve business problems.

What story structure and project management have in common (no, really)

Nick Parker explains why businesses need to know how stories work.

Businesses — so you think you understand story?

Story for Business tutor Nick Parker shares his experience with story.

Four ways storytelling helps you and your business

Kris Evans explains how storytelling can improve your business inside and out.

Write Advice: what brands can learn from Hollywood

Business storyteller Park Howell explains what the world of business can learn from Hollywood.

Write Advice: how stories help you connect with your customers

Business storyteller Park Howell talks about using stories in B2B marketing.

If you have to write for your job, get some training

Piers Alder explains why learning how to write persuasively can boost the impact of your business.