Piers is a copywriter who has worked with some of the biggest brands in the UK (Audi, Lloyds Bank) and some of the smallest (the local organic farmer). He’s happy writing at length — for example web content or a video script — but particularly enjoys dreaming up headlines, slogans and company names. He also trains other people to write more memorably, drawing on his own daily struggle to put the best words in the best order.
Piers’s TOP WRITING TIP
Develop an instinct for language that has died on the page. You’ll notice yourself trying to read fast through the dead passages, or you’ll get a feeling that there’s a dark mist obscuring the meaning. Whenever you sense this, do something about it.